Notes on shipping growth

Practical, founder-friendly writing on SEO, paid media, web, mobile and the systems that make them compound. Written by the people doing the work, not a content farm.

SEO

Featured guide SEO 12 min read

How to do better SEO for your site in 2026 · a working guide

A founder-friendly walk-through of the technical, content and authority work that actually moves rankings · written for people who'd rather build a system than chase a checklist.

Updated · May 2026 Read the guide →

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