Service · Analytics & CRO

Measurement you can trust, experiments that move the number

Clean tracking, server-side attribution, honest dashboards, and a tight test-and-learn loop. We measure what matters, kill what doesn't, and double down on what compounds.

Audit your stack → All services →

The thinking

Most teams are flying blind. Most don't know it.

Analytics breaks quietly. A pixel fires twice. An iOS update kills attribution. A redirect strips UTMs. By the time you notice, you've been making budget calls on bad data for two quarters.

We rebuild the measurement layer · server-side tracking, conversion APIs, attribution models, dashboards you can actually trust · then run conversion experiments tied to revenue, not button colour.

Server-side tracking · GTM SS
Conversion APIs across Meta, Google, TikTok
Multi-touch attribution model
Honest dashboards · revenue first, vanity last
Weekly experiment readouts

Conversion funnel · last 30d

Live

Visits

42,180

100%

Started signup

26,150

62%

Activated

16,050

38%

Paid

9,280

22%

Test · checkout CTA copy

Winner · 99% confidence

Control

3.2%

baseline

Variant · "Start your free month"

4.7%

+47% conversion lift

What's in the engagement

Everything we'll ship

Every engagement scopes from this checklist · pick what you need, leave what you don't.

Tracking & infra

Analytics auditWhere data is lying / missing
Server-side trackingGTM SS on your domain
Conversions APIsMeta, Google, TikTok
Consent managementGDPR / DPDP compliant
Event taxonomyNaming & data layer

Dashboards & attribution

Analytics toolsGA4 / Mixpanel / Amplitude
Multi-touch modelBlended attribution
Live dashboardsLooker Studio · revenue first
Cohort & retentionBehavioural cohorts
Revenue scorecardsKPI dashboards by stakeholder

CRO program

Conversion researchHotjar + heatmaps + research
A/B testingOptimizely · stat-valid tests
Funnel optimisationCheckout, signup, onboarding
PersonalisationSegment-based experiments
Weekly readoutsWins, kills, next bets

How we run it

A cadence built for momentum

Audit

Week 1. Full analytics audit. Where data is lying, where it's missing, where you're making wrong calls. You get a written report.

Rebuild

Week 2–4. Server-side tracking, conversion APIs, data layer, dashboards. The measurement layer that actually reflects reality.

Experiment

Week 4 onward. Research-led hypotheses, statistically valid tests, two-week experiment cycles. Winners shipped, losers killed early.

Compound

Ongoing. Monthly business reviews tied to revenue. The experiments that work get extended. The ones that don't never run again.

Verticals where we apply it

Industries we know cold

Healthcare Travel Education Ecommerce

Common questions

Questions, answered

Do we need server-side tracking?

If you spend on ads and care about iOS / Safari users · yes. Client-side tracking is steadily breaking. Server-side restores attribution and gives you data you can actually trust for budget decisions.

Which analytics tool should we use?

GA4 covers most needs and is free. Mixpanel / Amplitude shine for product analytics. We'll recommend based on what you're trying to learn · not on what we have certifications in.

How is CRO different from running A/B tests?

CRO starts with research · what's actually blocking conversions in your funnel. Tests are just one tool. Half the time the best CRO win is fixing a broken form, not testing a button colour.

Will this work without a developer on our side?

Yes. We handle the implementation and document everything. If you have a dev, we'll work with them. If not, we ship and hand off.

Want to actually trust your numbers?

Share your current analytics setup, the questions you wish you could answer, and the funnel you care most about. We'll come back with a clear next step.

Let's collaborate → Quick chat on WhatsApp