Service · Paid Media

Performance ads that actually convert

Meta, Google, TikTok, YouTube. Account structure, creative testing and server-side attribution · run by an operator, not an account manager.

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The thinking

Creative beats targeting · every time

Targeting matters less every year as platforms restrict signal and lookalikes flatten out. What still moves the number is creative · the hook in the first three seconds, the angle, the format. We treat ads as a creative production pipeline first, an optimisation problem second.

Pair that with a clean account structure, server-side conversions and an attribution model that actually reflects your funnel, and you stop wasting spend on the wrong channels.

Account audit & restructure on day one
Creative production · static, motion, UGC
Weekly creative tests, killed on data
Server-side tracking & Conversions API
Live ROAS & CAC dashboards · no decks

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See the creative playbook

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1.2k84

4.2×

Blended ROAS

−42%

Meta CPA

4.6×

Google ROAS

+38%

YouTube view rate

What's in the engagement

Everything we'll ship

Every engagement scopes from this checklist · pick what you need, leave what you don't.

Account & structure

Account auditFind leaks, fix attribution
Campaign hygieneNaming, structure, audiences
Meta CAPI + pixelServer-side conversions
Tag & pixel setupGTM server-side container
Bid & budgetDaily pacing, weekly reallocation

Creative & testing

Creative briefsHook, body, CTA frameworks
Static, motion, UGCProduction via trusted creators
Weekly A/B tests4–8 concepts / week, killed on data
Fatigue refreshRotate before CPM spikes
Landing pagesBuilt for ad-to-page coherence

Measurement & insight

Server-side trackingGTM SS, your domain
Conversions APIsMeta, Google, TikTok
Multi-touch attributionFirst / last / linear blended
Live dashboardsLooker Studio · revenue-tied
Weekly readoutWhat changed, why, what's next

How we run it

A cadence built for momentum

Audit & restructure

Week 1. Full account audit · accounts, pixels, attribution. We fix what's leaking before we spend a rupee more.

Creative sprint

Week 2–3. Four to eight creative concepts produced, briefed and reviewed. Live testing plan locked.

Launch & learn

Week 3 onward. Campaigns live with weekly optimisation, creative refreshes and budget shifts based on data.

Scale what works

Ongoing. Winning creative gets variants & format extensions. Losing creative gets killed early. The flywheel that compounds ROAS.

Verticals where we apply it

Industries we know cold

Healthcare Travel Education Ecommerce

Common questions

Questions, answered

Do you manage the ad spend directly?

Yes. We run campaigns inside your ad accounts (you keep full ownership). Spend is billed by the platforms directly to you · we never touch the budget.

What's a realistic monthly ad budget to engage?

We typically engage with brands spending ₹50k/month and up. Below that, the management retainer doesn't make sense for either side · we'll happily point you to good DIY playbooks instead.

Do you write the creative?

We brief and concept it. For production, we work with a small bench of trusted UGC creators, designers and video editors · briefed and reviewed by us, accountable to us.

Which platforms do you specialize in?

Meta and Google are our deepest. We also run TikTok, YouTube, LinkedIn and programmatic display when the funnel calls for it · always tied to a single measurement layer.

Ready to make every ad rupee work harder?

Send us your ad accounts, your goals and your current ROAS. We'll come back with an honest read on what's leaking and where the upside is.

Let's collaborate → Quick chat on WhatsApp