Service · Brand & UI/UX

Brand systems and product UX that earn trust on first impression

Identity, design tokens and product interfaces designed for the moment users decide whether to stay, trust, and pay. Built as systems your team can extend for years.

Refresh your brand → All services →
Home / Services / Brand & UI/UX
The thinking

A logo isn't a brand. A system is.

Most brand work stops at a logo and a colour palette. Then six months later, your marketing team is using off-brand stock images, your product team is shipping inconsistent UI, and the trust signal you paid for is invisible.

We design brand systems · identity, tokens, components, motion, voice · so every touchpoint feels considered. Your design lead becomes your team's design lead too: the system makes the right choice the easy choice.

  • Positioning & voice before pixels
  • Tokenised design system in Figma
  • Component library mirrored in code
  • Motion & micro-interaction specs
  • Brand guidelines your team will actually use
Design system · brand v2.4
Tokenised
Color tokens
ink/900
brand
paper
success
warn
Typography scale
Display H1Bricolage · 56/-.035em
Heading H2Bricolage · 32/-.03em
Body · regularGeist · 16/1.65
Components
Buttons
PrimaryGhost
Input
email@example.com
Pills
FeaturedDefault
Radius
What's in the engagement

Everything we'll ship

Every engagement scopes from this checklist · pick what you need, leave what you don't.

Brand strategy

  • PositioningCategory, audience, promise
  • Voice & toneHow the brand sounds
  • Brand architectureMaster, sub-brands, mode
  • Audience mappingJTBD & persona model
  • Naming & nomenclatureProducts, features, plans

Identity & system

  • figma
    Logo & identityLogo system in Figma
  • Color tokensLight, dark, brand modes
  • Type scaleDisplay + body + mono
  • Brand guidelinesDocumented, downloadable
  • Asset libraryLogos, icons, illustrations

Product UX

  • UX researchInterviews + heuristics
  • figma
    Wireframes & UIMid- & high-fi in Figma
  • storybook
    Component libraryMirrored in code via Storybook
  • framer
    Motion specsEasing curves, durations
  • maze
    Prototype testingValidate before build
How we run it

A cadence built for momentum

01

Listen

Week 1. Stakeholder interviews, audit of current state, audience research. The brief gets sharper than the one you started with.

02

Direction

Week 2–3. Three distinct directions explored as moodboards & design exercises. One picked, one extended.

03

System

Week 3–6. Identity, tokens, components, motion · all built as a system in Figma. Variables, modes, the works.

04

Hand off

Final week. Brand guidelines, asset library, a video walkthrough and a Figma file your team can actually maintain.

Verticals where we apply it

Industries we know cold

Healthcare Travel Education Ecommerce
Common questions

Questions, answered

Do you do logo-only projects?

Sometimes · but honestly, a logo without a system is design debt. We're happy to scope a logo refresh, but we'll be clear about what stops working without the supporting tokens and components.

How does this work with our existing product?

We can audit and evolve your existing system rather than start from scratch. Most engagements end up as a thoughtful refresh, not a rebuild.

Will the design system live in code, or just Figma?

Both, if you want. Our engineering lead can mirror the Figma tokens into your codebase (Tailwind config, CSS variables, React components) so design and code stay in sync.

Do you work with marketing AND product?

Yes. The whole point of a brand system is that one design language serves both. Marketing collateral, product UI, motion · all from the same tokens.

Ready for a brand that compounds over years?

Share where you are and where you want to be. We'll come back with an honest read on whether you need a refresh, a rebuild, or just a tighter system.

Let's collaborate → Quick chat on WhatsApp